Marc Howard - Firmlever (Page 3)

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Pricing

The Underpricing Trap: How to Spot It and Fix It This Quarter

Most firms I talk to are underpriced by 20% or more and don't know it. Here's how to read the signals and raise fees without losing your best clients.

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M&A Advisory

Why CPA Firms That Master M&A Advisory Charge 3x and Never Compete on Price Again

Compliance work is a race to the bottom. M&A advisory is the opposite. Here's why the firms that learn deal work stop fighting over price and start choosing their clients.

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Firm Acquisition

Buying MSP-Focused Accounting Firms: Why They Trade at 2.5x Revenue

MSP-niche accounting firms are commanding 1.8x-2.5x revenue in 2026. Here's what drives the premium and how to vet the expertise.

newsletter

The FirmLever Weekly Roundup: Issue #47

We hit $292M this week...

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Firm Valuation

Selling Your MSP Accounting Practice in 2026: The Specialist Premium

How IT and MSP accounting firms command 6x-9x EBITDA in 2026, plus what buyers actually pay for when they acquire a specialized book.

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Cannabis Accounting

Buying a Cannabis Accounting Firm in 2026: The 280E Moat Play

Cannabis accounting firms trade at 1.35x revenue in 2026. Here's how to value the 280E moat, spot red flags, and structure the earn-out.

The Firmlever Weekly Roundup: Issue #46

FirmLever Network hits 138 firms, $120M revenue, $769K in live client listings. See real deal flow stats and apply for early access.

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Cannabis Accounting

Selling a Cannabis Accounting Firm in 2026: What Buyers Actually Pay For

Cannabis accounting firms trade at 0.9x to 1.35x revenue in 2026. Here's what drives the premium, what kills it, and how to structure the deal.

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Firm Pricing

The 2026 Fee Increase Workflow: Kill the Gut, Use the Map

A node-by-node decision map for 2026 SMB accounting fee increases. Profitability gate, scope creep, market adjustment, and delivery mechanism.

The Firmlever Weekly Roundup: Issue #45

87% of FirmLever member firms offer advisory but underprice it. See how one $190K CFO engagement sold in 3 hours and what firms are actually buying/selling.

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Post-Acquisition Integration

Post-Acquisition Integration: Why Day 2 Kills More Deals Than Day 1

A 100-day PAI playbook for accounting firms: Day 1 scripts, branding decisions, tech stack timing, and the talent moves that protect deal value.

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Niche Practice

Why Niche Firms Charge Double (And Why Generalists Are About To Feel It)

Firms that pick a lane charge twice what generalists do for the same hours. The gap is about to get wider, and AI is the reason.