- Sep 20, 2025
The Firmlever Weekly Roundup: Issue #28
- Marc Howard
This Week’s Sponsor
Meet my friend Allen Douglass at BTI—he’s been doing R&D credit work for 15+ years. In a 15-minute call, Allen can give you a ballpark of how much cash your clients may be leaving on the table from 2022–2024 (there’s a limited window to claim it).
Quick gut-check:
Do any clients build or improve products, software, or processes?
Do they have dev/engineering spend, prototypes, or process tweaks?
Want a done-for-you partner who delivers under your brand—no extra staff?
BTI’s Retro Refund Sprint finds dollars fast and handles the heavy lift—interviews, documentation, exam-ready reports—so you bring clients a tangible win with minimal effort.
👉 Book a 15-min estimate with Allen.
The Highlights
How a $1M Tax Firm Nets $893K Profit (VIDEO): I created a step-by-step pricing model to figure out how many clients you can afford to lose by increasing fees while still hitting your new profit goal.
-
The Ultimate Guide to Generative Engine Optimization (GEO) for SMB Accountants: A concise, action-first playbook to get your firm cited in ChatGPT, Bing Copilot, and Perplexity answers.
What Else I'm Tracking This Week:
-
Is offshoring dead? US Senator Bernie Moreno’s proposed HIRE Act would slap a 25% tax on payments to foreign labor doing work for US companies — and that includes accounting firms heavily reliant on offshoring.
If passed, offshoring becomes significantly less profitable - another reason why it may be a good time to reprice.
KPMG wrote 100-page prompt to build agentic TaxBot: WIth about 50 comments on this Reddit thread--you might get inspired to try it yourself.
Podcast Invite: The next round of scheduling is now open for guests on my new podcast, Pitch Your Firm. (Get Invite):
Invite Friends, Get Free Stuff
Copy & share your referral link to invite others to join my newsletter. Unlock rewards when you do:
1 referral: The Top 25 Growth Strategies for Accounting Firms: 2025 Edition (ebook)
5 referrals: Any premium playbook or resource of your choice up to $497 for free
15 referrals: 60 Minute 1-on-1 Coaching Call with Me ($600 value)
Not a Firmlever subscriber yet?
I release weekly analysis and playbooks on accounting firm growth, pricing models, talent, valuation and more. Subscribe today at firmlever.com.
NEW: Download the "Moneyball Method" to Grow Your Firm
Client Profitability Scorecard
Enter in your clients and the worksheet advises on which clients should be "benched", "traded" and who to keep in your starting line-up. It helps you fine tune your niche by finding similar "A" and "B" clients.